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Three secrets of great merchandising

Look at the ceiling and top wall of this McDonalds restaurant. There is a picture of two good looking healthy people having fun and some bright primary colours. Ask yourself what is the purpose of this picture?

In the latest issue of Retail Newsagent in a feature on merchandising, Andrew Knight of RI tells its independent readers that they need to think about using sharp pictures of non-packaged products linked to people consuming goods. Perhaps this has been taken to the next level by the fast food chain - that is selling the feeling of being happy and healthy rather than the products.

A second, related tip from the same feature is made by most contributors - it is vital to keep windows clean and clear of clutter. "I believe that less is more," says Roli Ranger, a retailer from Ascot, Berkshire. He has posters for promotions in between the windows that are regularly updated and discreet signs in the windows.

Third, a highly visible well-stocked promotion at the entrance is vital. Steve Fox of Booker says if the promotion is visible from the window, sales will rise by 6 per cent. Put promotional point of sale in two sites, he suggests. "The first creates the 'wow' factor of great value. The stock in your normal section will deliver you around 60 per cent of your promotional sales."
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Comments

  1. The Village Postmaster12 November 2010 at 19:04

    Hi Nick,

    You repeat some interesting points that the new looks RN is making this week. We have changed our instore category signs this year so will post on their design next week.

    Steve

    ReplyDelete
  2. Samual19 November 2010 at 05:22

    Its nice Blog.We are the leading provider of merchandising products such as acrylic displays and snap frames to help present information and marketing material.

    ReplyDelete
  3. sarabrook114 June 2012 at 12:44

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