nickshanagher

Mark Twain once said that "the best kind of experience is other people's". He was right, says Pino Tedesco, a business leader from Australia and one of 60 to contribute to a book just issued in the UK. One of Mr Tedesco's success secrets is to rent a hero. When times are hard, seek advice and ask yourself what would my hero do? If problems look too difficult to solve, ask yourself what Steve Jobs would do. Or Nelson Mandela. Another contributor, Jon Clarke, who runs 360 Business Marketing, a UK company, says: "Succeed by being remarkable and ignore the doom merchants". He advises businesses to "go where the customers are: the places where they source products or solutions to problems." Next to this, I scrawled in big letters: HOW? If you are a local shop, you cannot pick up your shop and move it to where the customers are. But the question is still relevant. If your shoppers are shopping somewhere else, you need to go there and find out what ...