nickshanagher

Who could not love a book that starts: “As a child I lived in Lewis Carroll’s house in Guildford. My father, whom I adored, was a Gaelic-speaking Highlander, a classical scholar and a bigoted agnostic. One day he discovered that I had started going to church secretly. “My dear old son, how can you swallow that mumbo-jumbo? It is all very well for servants but not for educated people. You don’t have to be a Christian to behave like a gentleman! “My mother was a beautiful and eccentric Irishwoman. She disinherited me on the ground that I was likely to acquire more money than was good for me without any help from her. I could not disagree.” Written more than 50 years ago, David Ogilvy’s Confessions of an Advertising Man has two strengths. First, it tells you how to be successful in business. Second, he shows how great brands are created by selling the big idea to as many people as possible. In 1988 Ogilvy added a preface to explain why he wrote the book. First, to attract new c...