nickshanagher

There are two schools of thought about magazines and newspaper sales in the 21 st century and how they fit with a local convenience store. The one that is winning appears to be to stock a limited range of top sellers and get on with the day job. For a great many independent retailers, this makes good business sense. But in the rush to convenience, does this mean some retailers are missing a brilliant business opportunity? The answer is yes, according to Colin Mullins. Mr Mullins, who today heads the retail consultancy Fore, has a track record of building profitability for retailers through news sales. His current clients include Tesco, M&S, Asda, Spar and Nisa. He set up Fore in 2007 and sold to Menzies Distribution last year. One of the tasks he has been given is to breathe life into Superleague, the news sales club that Menzies set up in 1999 to get a piece of the “pay for display” action pioneered by WHSmith in its high street and travel outlets. The launch of Su