nickshanagher

Bob Gorton's book Boosting Sales  (Bloomsbury, £9.99) available on Amazon,  gives the owner of every business a lasting insight into the simple rules that will help you make more money than you are today. The success of the book is not because it is full of new ideas but because it presents simple business rules in a way that is easy to grasp and easy to follow. "I once tried sport parachuting," Bob writes, "and when I had stopped trembling for long enough to listen to him, the jump master taught me a very important lesson. He said: 'Once you are out there, look at the white cross on the ground, because people generally hit what they are staring at.' So those people who look hard and constantly at the competition...seem to find a lot of it. Look hardest at your customers, you will better understand their wants and needs and find more customers." The book is organised logically. Bob is an engineer and he is sharing the rules for business success, rul...