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Showing posts with the label Penguin

The magic of retailing and more, a recommended book

Jeff Pearce was just about to pull the steel shutters down at the front of his store when he noticed a young girl sitting on the ground with a blanket around her shoulders. It was 24 December and cold and Jeff was looking forward to two days off with his family before the sale started at 9am on 27 December. "Are you all right," he asked her. "I'll be all right if you've got a black pair of size 10, leather pants for just £1," she said. Jeff's first thought was that the Liverpool Echo had printed the wrong date for the start of his sale. His small shop in Church Street was doing OK and Jeff thought it could do better, hence the £1 leather pants offer. As an independent retailer, he was experimenting with marketing. He could not believe this girl was planning to spend two days camped outside his shop. He suggested that she could go home. She declined. Later that night, after talking with his family, he decided to drive by to see if she was still t...