nickshanagher

Start With Why is a TED talk by Simon Sinek that has been watched more than 24.8 million times. Plus a further 701,000 views on YouTube. It takes 18 minutes to watch and is inspiring. There is also the book , advertised as a global bestseller. It will take you four to six hours to read and I recommend that you take longer than this. While the talk is brilliant and the book seems to say not much more across its 200 pages, the benefit of spending time with Sinek’s ideas comes from challenging how well you can answer the question: “Well why should I do business with you?” The first part of the book is all about business as usual. The manipulations that companies use to keep customers - price, promotions, fear, aspirations, peer pressure, and novelty (a.k.a. innovation) - are all entertainingly eviscerated. “Price always costs something. The question is, how much are you willing to pay for the money you make?” Sinek prompts. Manipulations are perfectly valid strategy for drivin...