You get the impression from Bill Grimsey, the former boss of Wickes, Iceland and Focus DIY, that all it takes for success is some vision and some guts. He may be right. His book, Sold Out , aims to propose ways to save the high street and by extension independent retailing. What makes his book stand out, however, is not his pitch but the detail of his career in retail. For independent c-store operators there is much to think about. Grimsey provides a useful overview of how the supermarkets took over in the 1960s as more and more households bought fridges and the weekly shop became possible. The next step in giving supermarkets an edge was widespread car ownership. Grimsey describes the success of Tesco’s price cuts in 1977. He was personally involved in the next step forward, helping to deliver improvements in customer service in the late 1980s. On page 150 he provides a very useful four point summary of how to create a good impression with shoppers. Moving forward to...
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