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“Independents do it better. George likes retail mavericks, the places where the visionaries are still at the wheel”, writes Paco Underhill, author of Why We Buy in praise of Retail Superstars, a book from US retail guru George Whalin. Not published in the UK, it took me six months to get Penguin to send me a review copy and it was worth it. If you are an independent retailer who wants to make your business more successful then Retail Superstars is a must read and easy to purchase on Amazon. This is not because the “25 Best Independent Stores in America” are like your shop. It is not because you will find some quick wins to use in your shop. It is not because you will find some secrets that you did not know. On the surface, some of these US shops are just too big. Jungle Jim’s is a 300,000 square foot independent grocers with 150,000 stock keeping units (SKUs) of fresh and packaged foods. Gallery Furniture spends $10 million a year on television advertising. Art Electronics is in ...