nickshanagher

My thoughts about traffic lights have been amplified by some comments in Reshaping Retail , a book by Stefan Neimeier, Andrea Zocchi and Marco Catena that explains why technology is transforming the industry and how to win in the new consumer driven world. They write: "With an internet-enabled mobile phone, it is easier to make an informed choice, which need not be limited to the products in the store where the customer happens to be standing." The shopper can look for reviews and compare prices: The RedLaser app lets you scan bar codes and instantly receive information on prices and product reviews Yottamark's Harvestmark Food Traceability app calls up information on the provenance of particular items, shares reviews and gives contact details for farmers. PS The traffic light food tracker from Australia is exactly the tool the UK government could use if it wanted to. For more see www.betterretailing.com .