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Showing posts with the label Arsenal

Local marketing example (Arsenal victory)

For people in north London on a sunny Tuesday and looking forward to tonight's football match in Barcelona, this sign has especial resonance. For other people, it may just be words. For quiz lovers, it is a sign filled with misery. However, it is a sign that captures the ability of local businesses to win local customers. There is an unstated identification with the hopes and dreams of thousands of football fans. Tomorrow, after Arsenal have prevailed in the Camp Nou, even this post may have a special place in my heart. Or not.