nickshanagher

At 288 pages, Supermarket Shoppology , the new book from retail expert Phillip Adcock, has a feeling of heft and the good news for busy retailers is that you can learn a lot by just reading 24 of these pages. Those 24 pages are worth the full cover price (£1.53 Kindle, £9.79 paperback). Start at page 191, where Adcock explains how to become a smarter shopper by analysing the five shopping missions: impulse grab and go considered experiential inexperienced. All five take place in news and convenience stores and your understanding of why people shop in these ways could help you unlock greater sales and profits. Shoppers switch between modes depending what is on the shelves in front of them. They buy canned foods in grab and go mode and BOGOF tinned tomatoes in impulse mode. A loaf of bread in grab and go, a chocolate bar in impulse, a pint of milk in grab and go, a bottle of wine to take out to dinner in considered! Adcock is self taught and set up his own consultancy in ...