nickshanagher

Regulation is a big threat to business success and because treats are a major part of most local shops' sales regulation means politicians want a say in how your business works. In response, you need to influence as many politicians as possible and that means you need to take part in trade associations to get your message across. Last week, PepsiCo announced it would cut salt and sugar in its products by a quarter over the next 10 years. It wants to sell more of its "good for you" products. This appears to meet the needs of regulators. However, you have to question what is likely to happen. Surely, over time, big food companies have perfected recipes that shoppers enjoy. As the cost of food has fallen in real terms, shoppers then enjoy too much. In the European Union, a big debate has been running about what size a portion is. Agreement on the size is needed so that regulators can say how much sugar and salt is in the food that the consumer is about to eat or drink. But o...