FT columnist John Kay recently argued that an innovation that people want but that the banks are avoiding is a faster payment systems. In 2000, the government promised to act to make the system less slow and expensive by setting up an agency to oversee payments. A year later it backed down and proposed giving the powers to an existing agency. Two years later it set up a task force to monitor developments. Two years later it set up payments council to take over from the task force. This council was headed by the man who ran the banks' payments system and 11 of its 15 members were from banks. Lots of activity, little action. In the US, George Bush found a neat way to trim the powers of regulators overseeing the financial institutions. He cut their budgets so they could not afford to do their jobs. Local retailers hoping to persuade their politicians to support their businesses may take two things from these stories. First, getting legislators to act in favour of the little guy is difficult. Second, keeping him to his promises requires constant attention.
Look at the ceiling and top wall of this McDonalds restaurant. There is a picture of two good looking healthy people having fun and some bright primary colours. Ask yourself what is the purpose of this picture? In the latest issue of Retail Newsagent in a feature on merchandising, Andrew Knight of RI tells its independent readers that they need to think about using sharp pictures of non-packaged products linked to people consuming goods. Perhaps this has been taken to the next level by the fast food chain - that is selling the feeling of being happy and healthy rather than the products. A second, related tip from the same feature is made by most contributors - it is vital to keep windows clean and clear of clutter. "I believe that less is more," says Roli Ranger, a retailer from Ascot, Berkshire. He has posters for promotions in between the windows that are regularly updated and discreet signs in the windows. Third, a highly visible well-stocked promotion at the entranc...
'This council was headed by the man who ran the banks' payments system and 11 of its 15 members were from banks. Lots of activity, little action.'
ReplyDeleteSounds very much like JIG!
Steve