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Seeking an edge

Cigarette warning labels encourage smokers to light up, brain scientists say, as the part of the brain that creates cravings is stimulated by the sight of the warning. This nugget comes from Buy*ology: Truth and Lies About Why We Buy, a book by Martin Lindstrom, based on a three-year-long neuromarketing study that measured brain activity in 2,000 volunteers worldwide. Apart from being an interesting "fact", this research provides another reason for retailers to watch shoppers closely. People frequently do not behave as you (or your suppliers) expect them to. Understanding how they behave will give you an edge, no matter how small.
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  1. The Village Postmaster22 July 2009 at 20:44

    Interesting, I found Why We Buy: The Science Of Shopping by Paco Underhill a facinating read. It covers a similar area of life from a different view point.

    And of course John Stanley is quite inspirational. http://www.johnstanley.cc/

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