Found: an enterprising retailer

Last week, I wrote about the views of one supplier that few newsagents or convenience store retailers were prepared to put the effort into sourcing new products and promoting them to their shoppers.

Today, I had the good fortune to walk past Manoj Harji's Hatton News shop in central London, spotting the sign and poster promoting Nando's crisps. I blogged about Mr Harji's shop once before (30 March;'A good proposition') explaining how well merchandised the shop was and friendly.

Seeing the Nando's poster I took a quick photo and then caught Manoj's eye in the shop. He was laughing so I went over and introduced myself. He said people often took photos of his shop but rarely introduced themselves. Everything inside was as well presented as the last time I visited.

Manoj explained that he had seen the Nando's crisps and thought that the flavours would appeal to his shoppers. So far his hunch has proved correct.

Also in his window are a set of posters promoting Match Attax stickers linked to the World Cup. Inside, he has new hand written signs promoting new single confectionery lines. An inspiring shop that shows how strong good independents can be. Worth a trip to Hatton Garden.

Comments

Three secrets of great merchandising

Look at the ceiling and top wall of this McDonalds restaurant. There is a picture of two good looking healthy people having fun and some bright primary colours. Ask yourself what is the purpose of this picture? In the latest issue of Retail Newsagent in a feature on merchandising, Andrew Knight of RI tells its independent readers that they need to think about using sharp pictures of non-packaged products linked to people consuming goods. Perhaps this has been taken to the next level by the fast food chain - that is selling the feeling of being happy and healthy rather than the products. A second, related tip from the same feature is made by most contributors - it is vital to keep windows clean and clear of clutter. "I believe that less is more," says Roli Ranger, a retailer from Ascot, Berkshire. He has posters for promotions in between the windows that are regularly updated and discreet signs in the windows. Third, a highly visible well-stocked promotion at the entranc

Overcoming a price disadvantage

Planning for his speech at the Independent Achievers Academy last week, Theo Paphitis asked an assistant to buy a basket of six essentials from a Tesco, a Londis (independent operator in a symbol group) and a One Stop (Tesco's CTN/convenience chain). Tesco was cheapest by a big margin. Second came Londis. The most expensive was One Stop. Mr Paphitis understands the power of the supermarkets and he says the way to counter them is to focus on how to make the experience of shopping with you more relevant to shoppers or more enjoyable for them. John Heynan, sales director of Molson Coors, told Retail Newsagent at about the same time that occasional beer buyers will pay 13 per cent more for their beer in an independent convenience store, provided the retailer targets them appropriately. Tesco has carved itself out this 13 per cent head start. Looking at pricing, if Tesco is 100, then Tesco Express is 108, One Stop is 112, a good symbol group is 115 and non-affiliated independents

A sign of retail stress perhaps

It must have been four months since this window was broken in the Tesco Express on Pentonville Road and I simply cannot believe that it has not been fixed. This is the sort of lack of focus that independent shops usually get criticised for. The only purpose in sharing this image is to encourage those independents with high standards who are finding the going tough that they can do better than this.

nickshanagher

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