What sort of industry do you work in?

I was lucky to attend this week's Retail Trust London Ball, which included the final of its Search for a Star talent contest open to everyone working in the UK retail sector, which may be as many as 3 million people.

The top four were: Nicola, who won; Victoria; Leanne; and Louise. They were fantastic singers but nervous with it. Each arrived with a back story that demonstrated their willingness to put their hand up and take part and despite nerves to perform in front of a panel that includes pop stars Lis McClarnon and Antony Costa and in front of a gala dinner audience including retail stars such as Sir Phillip Green, Sir Stuart Rose and Theo Paphitis.

What is great for the retail industry is that it is showing it is prepared to invest in its people and they are responding.

The Search for a Star will run again in 2010 and the challenge for local shops is to see if they can encourage their staff to take part too! While there is a chance that you will lose a great member of staff to a career in show business, there is a greater chance that you will help a great member of staff to do an even better job in future.

With a bit of skill, you could also raise money for charity and promote your shop to your local community!

Comments

Three secrets of great merchandising

Look at the ceiling and top wall of this McDonalds restaurant. There is a picture of two good looking healthy people having fun and some bright primary colours. Ask yourself what is the purpose of this picture? In the latest issue of Retail Newsagent in a feature on merchandising, Andrew Knight of RI tells its independent readers that they need to think about using sharp pictures of non-packaged products linked to people consuming goods. Perhaps this has been taken to the next level by the fast food chain - that is selling the feeling of being happy and healthy rather than the products. A second, related tip from the same feature is made by most contributors - it is vital to keep windows clean and clear of clutter. "I believe that less is more," says Roli Ranger, a retailer from Ascot, Berkshire. He has posters for promotions in between the windows that are regularly updated and discreet signs in the windows. Third, a highly visible well-stocked promotion at the entranc

Overcoming a price disadvantage

Planning for his speech at the Independent Achievers Academy last week, Theo Paphitis asked an assistant to buy a basket of six essentials from a Tesco, a Londis (independent operator in a symbol group) and a One Stop (Tesco's CTN/convenience chain). Tesco was cheapest by a big margin. Second came Londis. The most expensive was One Stop. Mr Paphitis understands the power of the supermarkets and he says the way to counter them is to focus on how to make the experience of shopping with you more relevant to shoppers or more enjoyable for them. John Heynan, sales director of Molson Coors, told Retail Newsagent at about the same time that occasional beer buyers will pay 13 per cent more for their beer in an independent convenience store, provided the retailer targets them appropriately. Tesco has carved itself out this 13 per cent head start. Looking at pricing, if Tesco is 100, then Tesco Express is 108, One Stop is 112, a good symbol group is 115 and non-affiliated independents

A sign of retail stress perhaps

It must have been four months since this window was broken in the Tesco Express on Pentonville Road and I simply cannot believe that it has not been fixed. This is the sort of lack of focus that independent shops usually get criticised for. The only purpose in sharing this image is to encourage those independents with high standards who are finding the going tough that they can do better than this.

nickshanagher

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