Skip to main content

A big event for local shops

The Independent Achievers Academy, which my company promotes, unveils its Top 100 local shops list this week. Mailings are on their way to the shops that have made it through the mystery shopping stage of the Academy and the winners are encouraged to get their local media involved in telling their shoppers the good news.

Telling the good news is important on a number of levels. Just as buskers have to leave a few coins in their hats so that people know it is OK to like the music and contribute, so telling your local community about your success is important as it encourages your shoppers to feel good about liking you, your staff and your shop. Hopefully they will also tell their friends and you will get more shoppers.

Getting good publicity is also good for you in terms of building supplier confidence. Just as the government constantly hears from the lobbyists of big retail, so too your suppliers. The more that you can do to show the true picture, the better the outlook for your business.
Labels:

Comments

  1. The Village Postmaster22 September 2009 at 18:18

    Hi Nick

    We did not enter this year as we are padding through our own change challenges. Keeping customers informed is of key importance to community based retailers, as is knowing your customers well.

    I was recently talking to one of our customers, a former Tesco manager about David Cooke (next man at Menzies) coming to see us. Our customer jestured around the store and said that any one should be impressed when they visit, just look around.

    We know that we can do better, but it is great to receive expected praise from a retail professional.

    Steve

    ReplyDelete

Post a Comment

Popular posts from this blog

Three secrets of great merchandising

Look at the ceiling and top wall of this McDonalds restaurant. There is a picture of two good looking healthy people having fun and some bright primary colours. Ask yourself what is the purpose of this picture? In the latest issue of Retail Newsagent in a feature on merchandising, Andrew Knight of RI tells its independent readers that they need to think about using sharp pictures of non-packaged products linked to people consuming goods. Perhaps this has been taken to the next level by the fast food chain - that is selling the feeling of being happy and healthy rather than the products. A second, related tip from the same feature is made by most contributors - it is vital to keep windows clean and clear of clutter. "I believe that less is more," says Roli Ranger, a retailer from Ascot, Berkshire. He has posters for promotions in between the windows that are regularly updated and discreet signs in the windows. Third, a highly visible well-stocked promotion at the entranc...
3 comments
Read more

Busy street, empty shop, missed profits

True in part to my New Year resolution, I held a business meeting in an independent coffee shop today just next door to a Starbucks. The cafe was presented well and four staff were busy preparing for the lunchtime rush, at 11am. As my guests were late, I had a half hour overview of footfall on the street outside and in the restaurant. Six customers. Barely enough to form the queue in Starbucks or Pret-a-Manger just down the road. Plus one Italian girl who dropped off her CV. Some people stopped to look at the posters in the window and moved on. The owners seemed quite happy. When I left just after 1215, they were doing brisk trade. However, I have the impression that the business is not working hard enough. It could easily have managed 120 customers between 11 and 12, instead of 12. This is lost profit as the fixed overheads and staff costs are already in place. The owners are clearly busy - perhaps too busy to take time to look at the potential that their cafe has. What shou...
2 comments
Read more

Sticks and stones do hurt

My 17 year-old son returned from a rock festival this week wearing a wristband proudly declaring him 0ver 18. He explained how easy it had been to use someone else's ID to get the identification and said it was ironic that he had not needed to show the over 18 band when buying alcohol. Today, Scottish retailer Abdul Qadar is complaining that public authorities are asking people to lie about their age when making test purchases. What trading standards officers may be forgetting is that the fact that retailers invest in a business premises and trade consistently from it make their job much, much easier. The alternative, a world of markets and itinerant traders, will be far harder to police. Mr Qadar's sense of injustice is fair. Those retailers, like Mr Qadar, who value their investment will seek to trade legally and will not sell alcohol to people under the age of 18. Asking children to lie about their age to local traders is a slander on all retailers.
2 comments
Read more