Skip to main content

Bench-marking your shop!

I was looking at the bench outside the village hall on Saturday evening as the local youth gathered, thinking how the faces change but the attitudes remain the same. The mood changes from bored, to sad, to rowdy, to occasionally menacing. Occasional trips to the local stores ensue, where their older siblings are often employed.

Which brought to mind an article by up-market columnist Tyler Brûlé in which he discoursed about the bench outside his shop in Marylebone high street; how it activated the street and created a sense of community.

He wrote: "One of the most valuable lessons we’ve learned since moving into the shopkeeping business last November is the importance of offering people a place to sit. The addition of a simple teak bench in front of our London shop a month ago has revealed a number of interesting facts about human behaviour and modern urban planning. The first is that the sheer number of men and women – both young and old – who take up a place on the bench to rest their feet, take the sun or even devour a sandwich suggests that there’s a shortage of public places to sit down."

His view was confirmed in another recent article in which a lady complained to her council that the weekly market in her northern town made the benches unusable so she could not eat her sandwich just bought from the local shop.

Street furniture is obviously important as it creates a point of reference for your business. For local retailers, you often have to work with other local traders to influence how it is developed and how it is kept clean and attractive. Creating a good outside ambiance will help your business.

Mr Brûlé recommends putting a bench out front. What do you think?

Comments

  1. Interesting, our Parish Council has placed several benches round West Chiltington. The two near our shop are regularly used by teens and retired.

    Its a natural part of our community and its enviroment.

    Steve

    ReplyDelete

Post a Comment

Popular posts from this blog

Three secrets of great merchandising

Look at the ceiling and top wall of this McDonalds restaurant. There is a picture of two good looking healthy people having fun and some bright primary colours. Ask yourself what is the purpose of this picture? In the latest issue of Retail Newsagent in a feature on merchandising, Andrew Knight of RI tells its independent readers that they need to think about using sharp pictures of non-packaged products linked to people consuming goods. Perhaps this has been taken to the next level by the fast food chain - that is selling the feeling of being happy and healthy rather than the products. A second, related tip from the same feature is made by most contributors - it is vital to keep windows clean and clear of clutter. "I believe that less is more," says Roli Ranger, a retailer from Ascot, Berkshire. He has posters for promotions in between the windows that are regularly updated and discreet signs in the windows. Third, a highly visible well-stocked promotion at the entranc

Overcoming a price disadvantage

Planning for his speech at the Independent Achievers Academy last week, Theo Paphitis asked an assistant to buy a basket of six essentials from a Tesco, a Londis (independent operator in a symbol group) and a One Stop (Tesco's CTN/convenience chain). Tesco was cheapest by a big margin. Second came Londis. The most expensive was One Stop. Mr Paphitis understands the power of the supermarkets and he says the way to counter them is to focus on how to make the experience of shopping with you more relevant to shoppers or more enjoyable for them. John Heynan, sales director of Molson Coors, told Retail Newsagent at about the same time that occasional beer buyers will pay 13 per cent more for their beer in an independent convenience store, provided the retailer targets them appropriately. Tesco has carved itself out this 13 per cent head start. Looking at pricing, if Tesco is 100, then Tesco Express is 108, One Stop is 112, a good symbol group is 115 and non-affiliated independents

A sign of retail stress perhaps

It must have been four months since this window was broken in the Tesco Express on Pentonville Road and I simply cannot believe that it has not been fixed. This is the sort of lack of focus that independent shops usually get criticised for. The only purpose in sharing this image is to encourage those independents with high standards who are finding the going tough that they can do better than this.