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Monocle's four food trends for 2011

 Buried away inside issue 39 are four trends that the Monocle team of trend spotters say will change the "business of what we eat and drink". They are:
  1. Blueberry juice and its ilk will sell more based on the trend towards "super-foods". Khaled Yafi, who set up the Berry Company in 2006, is expecting fruit bars and frozen desserts to take off.
  2. Less fancy dining. For example, Michelin starred Hamburg cook Cornelia Poletto is giving up her star and posh eatery to open a place where customers can "buy cheese and ham over the counter, or have a coffe at the bar".
  3. The rise of Korean food as the new Japanese food with soy or chilli-marinated meats, lead by Jung Sik Yim opening a restaurant in New York.
  4. The rise of part-time urban farmers and the Slow Food movement, with people growing fruit and vegetables on their balconies or in their basements.
Before you scoff or say these are the same old same old new things, pause to consider what you see shoppers doing and what outlets like Bill's Produce are doing. If you are in London near Waterloo, visit Buen Provecho on the street at lunchtime in Lower Marsh Street. Here is a consumer blog to get you thinking http://helengraves.co.uk/2010/05/buen-provecho-seriously-good-mexican-street-food/.

The great thing about short lists (rather than the ones with 100 trends for 2011) is to roll them over in your mind and think what they might mean for your business. Enjoy!
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