Visiting this central Dublin convenience store last week, I was struck by the investment in space. Across the road from a Spar offering pretty much the same mix of top up shopping, food to go, and eat in, the shops are massively different in terms of feel. I hope that this video helps you to see the attractiveness of the Centra/Dame cafe solution. In tone, it feels like a Waitrose.
Retailers need to introduce new products to provide their shoppers with "good news" and to generate interest. But for each new product that you introduce you need to consider delisting an existing line. Easy, you might think. I will just print out the list of products in the category and take off the one with the lowest sales. However, if you do this research from the US suggest you might be wrong. What you need to consider is what sort of demand you have for each product, a white paper by Demand Tec, a US specialist software provider shows. It says that there are two kinds of sales: incremental sales, when products add to the total shopper spend and are not readily substituted by another item transferable sales, where shoppers find an alternative easily when it is not available. Using its software, it shows a category with 50 products from top seller to bottom seller. At the same time it also measures the incremental sales each product provides. The number 50 in ove...
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