Skip to main content

The iPad hits the UK

The article from the front page of the Financial Times is perhaps evidence that newspapers will survive the launch of the iPad. The advertisement on the underground on the day of the iPad's UK launch may also be evidence of the same thing.

Fresh from my first play with an iPad, I am sure that it will change a lot of things. I was surprised how small and light it was. Apps from the iPhone do not work on it. Apps written specially for the iPad look fantastic.

My friend who is an expert says that the iPad is too middle class to be as successful as the iPhone. But if you have middle class customers, then you should expect it to change something.

The newspaper story was about the creation of artificial life. I had seen the story on the internet the previous day and saw it on the television evening news. But putting the story on the front page of a newspaper made it more real for me.

While we know that not everything that is printed is 100 per cent accurate, we also pay attention to what editors decide is important. It is this editing that papers do so well. It is this editing that makes newspapers so powerful.

The iPad will prove a challenge for books and magazines. I don't think it will have as big an impact on newspapers. Whether it will sell more papers or simply move some news readers on line, remains to be seen.  


Labels:

Comments

Post a Comment

Popular posts from this blog

Digital disruption in the UK wholesale space

“Twenty years ago I was driving boxes to the post office in my Chevy Blazer and dreaming of a forklift,” says Jeff Bezos in his most recent letter to shareholders. A blink later and he points out that the company has grown from 30,000 employees in 2010 to 230,000 now. But his ambition is the same. “We want to be a large company that’s also an invention machine. We want to combine the extraordinary customer-serving capabilities that are enabled by size with the speed of movement, nimbleness and risk-acceptance mentality that is normally associated with entrepreneurial start-ups.” Amazon is great at disruption because of its customers focus and the fact that the internet means it needs none (or very few) people between its warehouses and the shopper. The threat of Prime, its membership service, is the biggest challenge facing the UK retail market and the wholesale market by extension. It is both a direct threat and an indirect threat in that is inspiring countless numbers of othe...
Post a Comment
Read more

Traffic lights: a fuss about nothing

I am sure that FT columnist Michael Skapinker has written about traffic lights food labelling before and his latest article is provocatively called: The food companies that make people fat. He criticises Coca-Cola and Unilever for sticking with guideline daily amounts (GDAs) when traffic lights work much better. Former Walmart Europe public affairs head Bernard Hughes wrote in to support Skapinker. He said: "There isn't ever a perfect information system flowing with beautiful logic. But traffic lights give powerful direction to the busy consumer." But in this age of smart phones surely this debate over the labelling on the packaging is easily overcome. The government can simply issue an app that when held over a bar code provides shoppers with a traffic light system. The supermarkets could do this on their websites. Surely the whole point about the future is that the internet and limitless data storage means that the shopper is being empowered with the informatio...
Post a Comment
Read more

Tough times need tough benchmarks

Underneath the hype, the Christmas announcements by the major grocers demonstrate tough trading conditions, with Tesco saying that like-for-like sales in the UK were up by just 0.6 per cent. The analysts will be having this in negative territory in no time. The impact of Tesco's investment in new space is a 3.6 per cent increase in sales yet the Kantar Worldpanel figures show its market share remains unchanged at 30.5 per cent. The two sets of figures are not strictly aligned but local retailers can see the picture. Across at Sainsbury, which is doing well, the Kantar Worldpanel figures show it adding 0.3 per cent of market share to 16.6 per cent, just behind Asda on 16.8 per cent (which lost a 10th of a basis point). Sainsbury reported like-for-like sales growth of 3.6 per cent but City analysts cut this down to almost zero after stripping out new space, VAT and food price inflation. The Tesco press release highlighted "Steady UK Performance" and Sainsbury trumpete...
2 comments
Read more