After a short visit to Wales, it is clear that the multiples are colonising where it matters - the sides of car parks in tourist towns. We have three examples of local shops that could do more to win business from tourists. At Montgomery, a town that has 35 of 50 retail units empty, we parked in the attractive high street and walked towards a cafe for a cup of tea. As we reached the door a bell on the town hall clock rang out. "We're closed, it's 4.30," the waitress said, with a smile. She really did look pleased to turn us away. At Trecastle, we stopped at a cafe which was recommended but claimed to be closed Mondays and Tuesdays. "You are open," we said, with delight. "In your ad it said you would be closed." We had a nice late lunch. The owner did not ask where we had seen the ad. Outside Welshpool, we stopped at a farm shop. It was expensive. There was some attractive looking honey. Underneath it said made in New Zealand. So did the next honey. And the next. By the time we found the local honey we did not care. The Co-op in Brecon sold me eggs in a pack of four. That was how many eggs I wanted to boil for breakfast. It was the stand out moment of the week. The local shops were OK but they need to be much better if they want to beat the multiples.
True in part to my New Year resolution, I held a business meeting in an independent coffee shop today just next door to a Starbucks. The cafe was presented well and four staff were busy preparing for the lunchtime rush, at 11am. As my guests were late, I had a half hour overview of footfall on the street outside and in the restaurant. Six customers. Barely enough to form the queue in Starbucks or Pret-a-Manger just down the road. Plus one Italian girl who dropped off her CV. Some people stopped to look at the posters in the window and moved on. The owners seemed quite happy. When I left just after 1215, they were doing brisk trade. However, I have the impression that the business is not working hard enough. It could easily have managed 120 customers between 11 and 12, instead of 12. This is lost profit as the fixed overheads and staff costs are already in place. The owners are clearly busy - perhaps too busy to take time to look at the potential that their cafe has. What shou...
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