Phil Smith, the former head of Musgrave Budgens Londis, used to advise his retail members that there was no profit for his wholesale arm in shipping stock to stores. The profit came from its buying skills. Getting the correct products at the correct prices that will sell through the shops of their members. I have reviewed a number of books this year from people who spend their lives watching shoppers and conclude that no selling takes place in store. But surely the independent retailer has to be a good salesperson, you may object. The answer is yes. Life’s a pitch: What the world’s best sales people can teach us all by Philip Delves Broughton (£8.99 from Amazon) is a book that will reaffirm that yes and that will inspire you to grow your business. Broughton is a journalist and he skilfully weaves together a tale incorporating most of the sales canon, including mention of Earl Nightingale and his secret that you become what you think about. As a journalist, Broughton has co...
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