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Fortune provides a Big Mac benchmark

McDonald's is the best fast food operator in the world, details published in the September 5 issue of Fortune show. As part of a feature on chief executive Jim Skinner, the US business magazine lists the annual sales per store achieved by 10 leading fast food companies.

The list is:
McDonald's       $2.4m
Applebee's        $2.3m
Wendy's            $1.4m
Taco Bell           $1.2m
Burger King      $1.2m
KFC                 $1.1m
Starbucks          $800k
Pizza Hut           $700k
Dunkin' Donuts  $600k
Subway             $400k

These figures may not be correct for the UK market. But they give you an idea of the sales that your high street competitors may be achieving and what competition for the best sites may be.
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