There are two things to learn from this fruit and vegetable display at Paul Cheema's Coventry, UK, local shop. The first is about benchmarking how shoppers use your store. The fruit and vegetable display is at the back of the shop. It looks fantastic. Every time I have visited it has looked fantastic. Paul says this is because fruit and vegetables were at the core of what his father sold when he originally opened the shop, that his father is good at displaying fresh produce and that he is proud of how good it looks. So what happens to the shopper who has strolled past the long aisle of fresh meat and dairy and then they come across the fruit and vegetable display and decide to buy? They can because the Cheemas have left them some baskets to use. They happily shop and go to the tillpoints to pay. However, the trick is that the baskets are unique to this point in the store. They are the only ones of this size. So every week the Cheemas get to work out how many shoppers were tem...
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