Riots spread a shameful message

It is shocking to see pictures of retailers being attacked and their staff being barricaded into their shops for their own safety. The only comment I can make is one of sympathy with those who find themselves in the path of these yobs.

Rav Garcha tweeted the following comment very late last night; "Please all if u have a business stay away do not get involved. We were hit 4 times while we were in repairing damage."

There is not much I can add to that comment at this time. Keep safe. This insane behaviour must end soon.

Comments

Digital disruption in the UK wholesale space

“Twenty years ago I was driving boxes to the post office in my Chevy Blazer and dreaming of a forklift,” says Jeff Bezos in his most recent letter to shareholders. A blink later and he points out that the company has grown from 30,000 employees in 2010 to 230,000 now. But his ambition is the same. “We want to be a large company that’s also an invention machine. We want to combine the extraordinary customer-serving capabilities that are enabled by size with the speed of movement, nimbleness and risk-acceptance mentality that is normally associated with entrepreneurial start-ups.” Amazon is great at disruption because of its customers focus and the fact that the internet means it needs none (or very few) people between its warehouses and the shopper. The threat of Prime, its membership service, is the biggest challenge facing the UK retail market and the wholesale market by extension. It is both a direct threat and an indirect threat in that is inspiring countless numbers of othe...

The secrets of persuasion: No short cuts.

The best moment in my interview with Terri Sjodin, who teaches many of the world’s top corporations how to sell persuasively, is when she smiles at me and asks to hear my “elevator speech". My mind literally goes blank. The author of Small Message, Big Impact , her new book on how to craft powerful messages that persuade people to listen to you, has thrown the gauntlet at me. There was nowhere to hide. I had just told her how I had used her book to write out my three minute speech to open the Local Shop Summit. She listened patiently to my pitch, thought for a moment, and said: “I bet you had an illustration in your mind of an independent who really capitalised on your ideas and has taken them to the bank.” I could swear she was reading my mind. I blushed and nodded. “So you should open with this story,” she said. “Start out by saying: ‘Let me open the conference by telling you a great story with a happy ending.’ So the audience will say to themselves: ‘He is goi...

Their promise and your promise

The clever thing about Tesco advertising is that it does not say we are number one or we are the biggest. Instead it tells the shopper that everything we do is for you. Its latest TV ad tells viewers that it is giving double clubcard points if you buy bananas, cheese and so on. The music is homely, perhaps traditional, perhaps something your granny would know. There is no video, just a set of stills like the local ads that run at your cinema. The promise is cleverly weighted so that the viewer is not being asked to come in-store to get something specific, just to expect value. Other executions may promise low prices but not this latest campaign. Local retailers will not be able to afford television campaigns. Even if they could, experts would say that they will get a smaller return. The advertising is about keeping Tesco shoppers loyal, keeping its market share. Your job is to think about the promises and how you can make them to your shoppers. Your tools are your in-store signa...

nickshanagher

Search This Blog