Club your food-to-go together

I was sent this photograph of a display at Caltex, an Australian c-store chain, by him!, the UK shopping insights company. What him! wanted to draw to people's attention was the idea of including a healthier option in food-to-go.

What I think UK retailers will like is the way the meal occasion is presented - grouping products together to meet a shoppers need state. I know many retailers think they have this cracked but once you see it done really well - and many UK shopkeepers are doing it better than as shown here - you realise most people are just playing lip service to the concept.

More importantly, the same applies to presenting food for later - quick meal solutions next to drinks and desserts.

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