Why e-books and books may co-exist 1

The people making a profit out of putting books on line see a future for printed products and the reasons why they do may help retailers understand what their shoppers value.

The current number three player in the e-book market is the Cool-er, and the company that makes it is owned by Neil Jones. Interviewed by the Financial Times earlier this year he said that e-books and physical books will coexist for many years.

"I love cricket," he says, "so I buy two copies of Wisden, one to have on the shelf and another to read on my Cool-er".

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Three secrets of great merchandising

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