Keeping it simple for shoppers

Local shops can make high impact promotions work for them with the application of a little thought - and sticky tape.

My thanks to Andy Singh for following up my comments last week with this photograph showing a new promotion he is running. Through his wholesaler, Andy bought into a buy a Pepsi and a Wispa Gold for £1 deal.

He took some time to tape the chocolate bars to the cola drink with the aim of making the promotion as simple as possible for his shoppers.

"It is flying out with the teenagers," he told me today when I asked him how the promotion was going.

From a question I asked him last week, Andy decided that he needed to check whether shoppers could easily understand the promotions he was running. The easier he makes it for them to buy, the more they will buy.

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