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Benchmarking coffee

Having bought a caffe latte from McDonald's for £1.35 and finding its packaging was really neat and it tasted good, I have suggested that this sets a new benchmark for UK local retailers in terms of price and quality. This morning, fresh 'n' fine, a local shop that I pass by had a sign out front saying coffee and a croissant for £1.45. That's a good deal, I said, trying to work out how much the McDonalds' latte was if I bought six and got the seventh free (if they allow me a latte?) (it's £1.16). The croissant was excellent. The coffee unremarkable, perhaps even a little watery. The important thing is what sort of profit you can deliver at £1.45, and how much footfall you win. On balance, almost good enough!
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  1. The Village Postmaster8 July 2009 at 21:23

    These sort of insights would work well within Better Retailing. The encouragement that they give to try something that you have not done before is the seed corn of enterprise.

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