Malcolm Gladwell is famous for his books explaining how the long tail works in e-retailing and that you need to spend 10,000 hours to become an expert in anything. His new book, David and Goliath, is about how we misunderstand the true meaning of advantage and disadvantage. His thesis goes to the heart of a major dilemma facing wholesalers, how to leverage their scale to help independent foodservice and retail businesses beat the multiples. My review: “David came running toward Goliath, powered by courage and faith. Goliath was blind to his approach – and then he was down, too big and slow and blurry-eyed to comprehend the way the tables had been turned. All these years, we’ve been telling these kinds of stories wrong. David and Goliath is about getting them right.” This is how Malcolm Gladwell ends his short, pacey and myth-busting introduction in his latest book. Gladwell is famous for his ability to capture ideas and tell compelling stories that illustrat...
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