Key insights and practical lessons from the world’s largest retailer, promises the cover of Natalie Berg and Bryan Roberts’ new book, simply called Walmart. Selling at £29.99 (or £22.99 on Amazon ), this book will represent fantastic value for local retailers who want to understand how their industry works. The first Walmart was opened in rural America in 1952 by Sam Walton and its success was driven by his obsessions. Other books may tell the story with greater panache but Berg and Roberts capture the key moments with studied neutrality. They are both retail analysts. The audience that the authors have in mind are the major global suppliers who want to be listed by Walmart. For them this is a handbook that explains how to work with Walmart and provides hints at what to expect. “There is a difference between being tough and being obnoxious,” Claude Harris, Walmart’s first-ever buyer, says. “Every buyer has to be tough. That’s the job. You’re not negotiating for Walmart, you’re ne...
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