The bar at Vanilla is "entirely done in eyeball-searing white". Hidden underneath an anonymous office block, the trendy London meeting place is accessed via entryphone and subterranean staircase, like some illegal drinking den, the reviewer for the Independent newspaper noted. It was the perfect space for leading wholesaler Palmer & Harvey to launch its 30th Pro-retail exhibition, which takes place on April 24 and 25 this year and will include a dedicated future zone, showcasing upcoming trends for independent retailers. Seeing Vanilla was part of the attraction of coming to the event for Pindar Cheema, a Coventry retailer, who was wowed by the ideas showcased in an exclusive preview of the future zone. It gets you thinking about what shoppers are looking for, he says. Martyn Ward, commercial director of Palmer & Harvey, demonstrated how mobile technology might drive sales by inviting leading suppliers and retailers at the launch to take part in a simple text ...
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