Skip to main content

Learning a lesson from big banking

As industry data appears to show that local shops in the UK are resisting the expansion of the multiple grocers, a possible reason for their success may be contained in an analysis of the problems big banks face written by FT writer Tony Jackson.

"Most economic activities work best if people on the ground are free to make decisions," he says.

In the world of banks, decision making has been centralised, he argues. As training local people is expensive, the banks prefer to build mathematical models of the world that they can control from the centre. This is why they prefer to invest in mortgages, which can be commoditised, rather than in small businesses, where local knowledge is needed.


When the world fails to meet the model, problems arise. This is why banks in the US often do not have proper records of the loans they have made. This is why they cannot tell the difference between someone in a secure job and someone who is just about to be made redundant.

"Proper banking requires an army of trained workers. That slows things down. But if you reduce everything to mechanistic models and harness them to modern computing, it goes turbocharged.

In the world of supermarkets the same drift towards centralised decision making also applies. While chief executives make noise to praise local managers for using their initiative, the trend is towards more and more centralised decision making. If they follow the turbocharged model, then they may not be able to properly assess the local demand.

This creates an opportunity for local independent retailers, armed with their own skills and knowledge, to provide a better service to local shoppers and win business. While some of the things you sell - lottery tickets, for example - are capable of being commoditised, there is a great deal that is not and where your sourcing and merchandising skills can win you the business.

Comments

Popular posts from this blog

The launch of the 2009 IAA

We are launching the 2009 Independent Achievers Academy tomorrow in London with a group of retailers and suppliers. The marketing team have come up with a great practical exercise to help us relive the Academy experience. At its heart, the IAA has a simple concept: set a goal, plan to hit it and celebrate the outcome. I hope to learn lots from participants and will pass this learning on to you.

What do shoppers see

I read a good post (http://www.newsagencyblog.com.au/2009/08/28/what-do-newsagents-charge-for-faxing.html) asking what price local shops charge for providing a fax service. The blogger had attached a photograph of his sign with his prices on it. What struck me was the message on the sign. "You drop, we fax," it said. "Pressed for time, drop your documents with us and we'll do it for you at no extra charge." That is a message that will persuade most shoppers that you want to give them good value, even if they stay to do the copying or faxing themselves.

Local advantage? Sainsbury's boss argues it is from his stores.

Online businesses don't pay local taxes, Sainsbury's boss Justin King argues in a big CityAM interview spread. Unlike the web retail businesses, Sainsbury's  "pay business rates at a local level" and "employ people locally" and "pay people locally" and "they spend their earnings locally". "If we are seeing a shift in consumer behaviour towards purchasing online rather than their local store then the government will have to address that the tax system is being usurped by a change in behaviour," he adds.  The point to notice here is that connection of Sainsbury's with "local shop". It is spin. But very effective spin. As any independent retailers who have talked to their MPs about competition from multiples will know, the grocers are very successful at projecting the "local" benefits that they will bring. Perhaps 10 years ago this was true. But supported by a better supply chain, independent...