nickshanagher

Today is the official launch date of the Fusion ProGlide shaving system in the UK and after a brief exposure to the power of the Gillette marketing machine last week I would recommend that local shopkeepers stock it for their shoppers today - enough so that shoppers see it in your store. Behind this recommendation lies two thoughts. The first is that the product is good. People who choose to upgrade from their previous razor are not likely to be disappointed. I am already trying to work out whether to write off my three new cartridges for my old razor - and they were not cheap. Already, after a week, I remember to press the button so the razor vibrates slightly so I "barely feel the blades". The second is the track record of Gillette, now owned by Procter & Gamble, which is celebrated in Jim Collins' Good to Great. In his book, Mr Collins identifies that great companies are all powered by simple ideas. In the case of Gillette it was that it could be the best in th...