nickshanagher

As a big fan of Gung Ho!, it has taken me a year to get around to reading Raving Fans ! by Ken Blanchard and Sheldon Bowles. How many books have these guys written, I thought. Surely this is just stretching the franchise. But I was wrong. There are three rules to great customer service and the book provides a diverting story to help get the messages across. At £3.72 on Amazon and taking a couple of hours to read, is it worthwhile? Yes, if you are thinking about how your customer service could be improved. For local retailers, one of the strengths is that the authors give examples from the retail world. A department store where the staff pin carnations to your jacket and the boss sits in a desk in the middle of the sales floor, a supermarket with valet parking where people drive 40 miles to get groceries, and a service station where the attendants clean your windows and still sell petrol at less than the self-service across the way. The examples give you pl...