Is Apple's i-tunes store a competitor for the local news shop in the UK? Yes, if the "success" of The Guardian's i-phone application is anything to go by. Priced at £2.39, the app gives readers unlimited (at the moment) access to the Guardian web site with up-to-date news every 15 minutes. Apple takes 30% of all revenue, which as the Guardian has sold 100,000 apps since December is now £72,000 and counting.
We are launching the 2009 Independent Achievers Academy tomorrow in London with a group of retailers and suppliers. The marketing team have come up with a great practical exercise to help us relive the Academy experience. At its heart, the IAA has a simple concept: set a goal, plan to hit it and celebrate the outcome. I hope to learn lots from participants and will pass this learning on to you.
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