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Wake up and smell...

The coffee! Food-to-go is seen as one of the drivers of local store success for the next five years but McDonald's is now delivering a great product at a low price. While the City may be assessing the challenge that McCafés will deliver to Starbucks, for the local retailer the competition for footfall will be a challenge too! Footfall is the oxygen of retail and if your shoppers are chasing someone else's coffee, then you need to rethink your business plan.
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