What sort of word is this? According to Wikipedia, beverage is used to describe a drink that has been prepared for human consumption. Perhaps a bottle of Evian is in and a sup from the tap is out! According to the Concise Oxford Dictionary, beverage comes from the Latin, bibere, by way of the Old French beuvrage. In the COD it is listed next to bevy (plural bevies) but my edition only allows that to mean a flock of quails or larks; or a company of group of women; and not a few beers! My only problem with the word beverage is that it just does not sound great, it does not sound liquid, and it does not sound refreshing. The beauty of the word- for local retailers - is beverage mostly comes with high margin potential. As Mark Sterratt of gsk recently told Retail Newsagent, "You'd need to sell three packets of crisps to get the same profit as one soft drink."
“Twenty years ago I was driving boxes to the post office in my Chevy Blazer and dreaming of a forklift,” says Jeff Bezos in his most recent letter to shareholders. A blink later and he points out that the company has grown from 30,000 employees in 2010 to 230,000 now. But his ambition is the same. “We want to be a large company that’s also an invention machine. We want to combine the extraordinary customer-serving capabilities that are enabled by size with the speed of movement, nimbleness and risk-acceptance mentality that is normally associated with entrepreneurial start-ups.” Amazon is great at disruption because of its customers focus and the fact that the internet means it needs none (or very few) people between its warehouses and the shopper. The threat of Prime, its membership service, is the biggest challenge facing the UK retail market and the wholesale market by extension. It is both a direct threat and an indirect threat in that is inspiring countless numbers of othe...
Comments
Post a Comment