Nobody has to buy confectionery, Fiona Dawson, the UK managing director of Mars, told the press to explain why her company was investing money in ensuring the provenance of the raw materials used to make chocolates. In my local cafe, I challenged the man making my tuna sandwich where the tuna came from. He did not say anything but smiled. The next time I came in and asked he said "Ghana", smiled and showed be the big tin. I was impressed. Many of your shoppers will be too! Nobody has to buy tuna sandwiches...
“Twenty years ago I was driving boxes to the post office in my Chevy Blazer and dreaming of a forklift,” says Jeff Bezos in his most recent letter to shareholders. A blink later and he points out that the company has grown from 30,000 employees in 2010 to 230,000 now. But his ambition is the same. “We want to be a large company that’s also an invention machine. We want to combine the extraordinary customer-serving capabilities that are enabled by size with the speed of movement, nimbleness and risk-acceptance mentality that is normally associated with entrepreneurial start-ups.” Amazon is great at disruption because of its customers focus and the fact that the internet means it needs none (or very few) people between its warehouses and the shopper. The threat of Prime, its membership service, is the biggest challenge facing the UK retail market and the wholesale market by extension. It is both a direct threat and an indirect threat in that is inspiring countless numbers of othe...
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