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competing with Tesco

On the day that Tesco unveiled a great set of financial results I was with a south coast independent retailer who says the major competitors for his three local shops are two Tesco Express stores. At the same time he says his business is booming. If in Tesco's model it is always reassessing the top 100 lines and giving shoppers their favourites if they make the top 100, my friend says he serves his shoppers with what they want, including the "just-delisted" and me-toos at good prices that he has nimbly sourced. This seems to be a sustainable business model but may be not as easy to achieve as my friend makes out!

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